WE GROW AMBITIOUS BUSINESSES

And the stuck ones, the exhausted ones, the excited ones, the just-starting-out ones, and the ready-to-fly ones.

Running a business isn’t easy. Some days it’s full of energy and ideas, other days it feels like chaos and doubt. That’s where we step in. Equipt brings perspective when things get messy, structure when plans stall, and the occasional shove when progress needs a push.


Our services are built around the realities of growing businesses, whether you need one sharp intervention or a bundled package that covers more ground. They bring together everything it takes to drive growth - consultancy, operations, brand, marketing and more.

HOW WE HELP

We focus on what makes the biggest difference: insight to see your business clearly, planning that turns ambition into action, leadership that makes projects happen, and mentoring that grows your people.


Use one area, combine them, or keep us alongside you long term - with realistic pricing, clear language, and practical tools you’ll actually use.


Explore the services +
Perspective Analysis
Projection Analysis
Planning
Partnership
Projects
People

IMPACT

We don’t just talk about growth - we build it through long-term relationships, sharp delivery, and results that stand up to scrutiny. That’s why clients rate us 5 stars on Google, return for repeat partnerships, and keep us close when things get tough.


Our work has also been recognised externally: SME News named Equipt Most Innovative Brand Growth Consultancy 2025 and awarded us Excellence in Impact & Dedication to Client Service 2025. Nice to have, but more important is what they represent - trust built, progress delivered, and impact our clients can point to.


Explore some of the stories and ideas that show what this looks like in practice.

CASE STUDIES

Real stories of growth from the businesses we work with.

Coloured houses

Case Study - Tara & Co/Student Homes

By Nikki Neale • September 9, 2025
Fractional Growth Leadership: How Equipt delivered direction, clarity and momentum in a shifting property market.
Mum and Daughter

Case Study - Parenting Mental Health

By Nikki Neale • September 9, 2025
Fractional Leadership - How Equipt stepped in as CEO to rebuild the team, brand, and funding model of a vital UK mental health charity.

INSIGHTS

Sharp thinking, practical tips and the occasional shove.

Show me the bunny!

By Nikki Neale • February 20, 2026
How Jellycat made their fortune There is a version of strategy that lives entirely inside the category you operate in (in fact most strategy is here). It studies competitors, benchmarks pricing, refines positioning statements and tweaks messaging frameworks. It is diligent, sensible and often very well executed. And then there is the version that asks a more expansive question: what is happening in the wider market that could fundamentally change the trajectory of this business? Jellycat is a compelling example of what happens when you write strategy with that second lens. Founded in 1999, Jellycat spent years building a strong reputation as a premium plush brand. Its products were soft, distinctive and giftable, and it achieved wide distribution. It was a good business and a steady one. What it had not yet become was a cultural phenomenon. The inflection point did not begin in the toy aisle. It began in culture. During the pandemic, comfort became a form of social permission. Softness stopped being something that belonged purely to childhood and became something adults embraced publicly. Nostalgia evolved from memory into aesthetic. The rise of the so-called “kidult” reflected a genuine generational shift, with Millennials and Gen Z openly purchasing objects that felt playful, ironic and emotionally expressive.

Lessons from Celebrity Traitors - Workplace politics in fingerless gloves and a cape.

By Nikki Neale • October 22, 2025
Warning, if you’re not one of the 7 million people who watched Celeb Traitor’s live last week (look at you go terrestrial telly!) you might want to scroll on. For everyone else, here are my top five comparisons between the castle and the average workplace. Alan and Paloma: when friendship and politics mix Alan Carr murdering Paloma Faith early on is the perfect example of how proximity and power collide. They were friends. They laughed together. Worked together. Seemed inseparable. He killed her anyway. Not maliciously or even strategically, she was just an easy target, and he needed to save his own skin. Because in Traitors, like work, beware the relationships that only last as long as they’re useful. Charisma isn’t integrity, and “getting on well” doesn’t mean “aligned.” We’ve all had a ‘mate’ at work like Alan: funny, charming, likeable and the next minute torching your project to get ahead. Sh*t! Jonathan Ross vs Ruth Codd: the calm, the storm, and the power dynamic Jonathan Ross is now facing heat, definitely helped along by Ruth Codd going in on him! She had a point, she just didn’t land it. Ruth got angry, frustrated, emotional. Jonathan stayed calm, almost detached. And that was it: in the group’s eyes, the rational one won. But watch it again. That wasn’t calm; it was control. Ruth’s younger, newer, female. Jonathan’s older, famous, a man of the establishment. It was a masterclass in unspoken hierarchy and how people can manipulate the unconscious bias of everyone around them. So many meetings have that moment: one person fighting to be heard while another takes over, with zero merit, because they have privilege and a power dynamic you can’t beat. Bums!

READY TO MAKE PROGRESS?

We don’t just advise from a distance, we get involved. Working with Equipt means senior experience on hand when you need it most, support that flexes to fit your business, and practical direction that keeps things moving. From one-off projects to long-term partnerships, the focus is always the same: clarity, pace and progress that lasts.


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