heads without overheads.
The experience you need, only when you need it.
We started Equipt with one big belief: smaller businesses deserve better. Better support. Better advice. Better odds.
Because while SMEs make up 99% of the UK economy, they’re often left out of the good stuff - the brand strategies, marketing tools and growth frameworks that bigger businesses take for granted. That didn’t sit right with us.
So we decided to change it.
We take the kind of thinking usually reserved for global brands and make it useful, practical and affordable for smaller ones. No fluff, no jargon - just clear-headed consultancy, brand and marketing strategy, training and mentoring that works in real life. If you’re trying to grow something great without a 10-person leadership team or a six-figure budget - we’re here for it.
Nikki Neale.
Founder/Director. Superpower - Strategy
Nikki’s likes strategy to feel human. She’s spent years helping businesses, from tiny start-ups to household names, figure out what they stand for, where they’re going, and how to get there without losing their voice (or their minds).
She likes to cut through the noise, but believes warmth and empathy are critical in business. Whether she’s running a workshop, mentoring a founder, or shaping a brand from scratch, Nikki gets people thinking clearly and acting confidently.
She believes great ideas shouldn’t be locked away in boardrooms, that small businesses deserve just as much care as big ones, and that clarity beats cleverness, every time.
Becci Pell.
Founder/Director. Superpower - Projects
Becci’s superpower is making things happen. The complex, the chaotic, the “how on earth are we going to pull this off?”—that’s her zone.
With 17 years of experience across marketing, innovation, new product development and business planning, she’s led teams and delivered projects that most people would quietly back away from. She’s calm under pressure, sharp on detail, and brilliant at keeping momentum without losing the plot (or the people).
She believes in transparency, perspective, and protecting the space between work and life—because good ideas don’t happen when you’re burnt out.
collaboration.
We don’t believe in bloated teams or doing everything in-house for the sake of it. We believe in collaboration. Our model’s simple: bring in the right people at the right time. No extra layers. No paying for a fancy office you never visit. Just a handpicked team of experts who are brilliant at what they do, working together to get things done.
It’s a co-op approach, and we love it. It means we can scale up or down depending on the brief, stay flexible, and always match the right minds to the right job. Here are a few of our favourites, who might pop up if we work with you.
Equipt life.
We believe work should feel like a good collaboration - full of energy, ideas, laughter, and the occasional strong coffee. We take the work seriously, not ourselves, and we think the best results come from teams that genuinely enjoy working together. Follow us online for more updates!
