You are not failing. Even when it feels like it.
You’re just in the thick of it. And the thick of it is where most of us spend most of our time - but no one tells you that. You’re told to pick a niche, find your purpose, raise your prices, write a personal brand strategy, become a thought leader, optimise your funnel, outsource your admin, scale faster, scale smaller, scale something. There’s a formula, apparently. But no one seems to want to tell you what it is without paying £27.99 a month and let’s face it, you know it’s crap!
Meanwhile, you’re doing strategy one minute and chasing an unpaid invoice the next. You’re fixing the printer. You’re covering reception. You’re trying to forecast VAT payments that land like a piano falling from a window. You feel like you work for HMRC more than you work for yourself.
You look around and everyone else seems sorted. Confident. Clear. Making money.
You’re wondering if they’re faking it. You’re wondering if you are.
And it’s lonely. Deeply, quietly lonely. Even when you have people around you, even when you have a team, even when things are ‘fine’. Because no one else really sees it the way you do. The weight of it. The relentlessness of it. The thousand things a day that pass through your mind that don’t pass through anyone else’s. The pressure to keep it together for everyone else while wondering how long you can do that for.
But also: the moments. When it’s flying. When you win something unexpected. When you say something that makes a client’s eyes light up. When you see someone on your team grow. When you remember why you started. When it feels like maybe, just maybe, you’re on to something.
Feast and famine. Elation and fear. Boredom and adrenaline. The cycles are weird, and unfair, and rarely make sense. But they’re real.
If you’re in a hard patch right now, it doesn’t mean you’ve done something wrong. It doesn’t mean you’re not good enough, or smart enough, or ambitious enough. It means you’re doing something difficult and you’re still here.
Maybe you don’t need to pivot. Maybe you don’t need to burn it all down. Maybe you just need to take a breath. Look again. Reassess. Strip it back to what matters. And know that this stretch won’t last forever.
Running a business is the best and hardest thing you can do. It will teach you more about yourself than you ever asked to learn. And it will stretch you in ways no job ever could.
If you’re tired, you’re not weak. If you’re stuck, you’re not broken. If you’re still trying, you’re already doing more than most.
We see you. You’re not alone. And even if no one’s said it in a while - you’re doing brilliantly.
Love Equipt x
Feeling stuck, or just a bit off track?
If the business isn’t quite behaving, or your own energy’s taken a hit, a reset might be exactly what you need.
We run Perspective Analysis Reset Days for businesses – a chance to step back, cut through the noise, and leave with a forward-focused, achievable plan. £1,500 for a full day of clarity and direction.
Or if it’s you who needs the reset, Perspective Mentoring is the personal career development version. £500 for a focused 1:1 session to get your head straight and build a plan you’ll actually stick to.
A little more reading.



